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Data is like gasoline.

19th Century.
 

Oil was originally farmed from the earth and processed to make kerosene for home lighting. Back then gasoline was just a by-product of this process, an unavoidable cost of doing business.

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Early 20th Century.
 

Then the automobile took off, powered by gasoline-burning internal combustion engines. Very quickly what was once a by-product of the oil business became big business itself.

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Late 20th Century.
 

With the advent of computers businesses started collecting and storing data generated as a by-product of their everyday activities. Data was an unavoidable cost of doing business, sitting in large databases without adding any value. 

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Today. 

 

Today is different. AI systems, fueled by data, are transforming businesses. What was once a by-product (data)  has become big business. And the old pattern is repeating itself.

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But you don’t need to be huge to turn your data into work. You just need a big picture understanding of what data science can do, powered by your data, and how it could help your business.

Is your business generating data as a by-product, instead of as fuel?

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